Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health
soak.com becomes a top destination for bathrooms
How a bold mindset and clever collaboration led to success for soak.com
Gala Bingo hits the jackpot with The Chase
How a fully integrated sponsorship with the perfect programme can reap significant rewards
Camden Hells: The power of media to scale
How a brand used TV for the first time to drive awareness and brand love
Sykes Holiday Cottages finds TV is the perfect place
Sykes Holiday Cottages used TV for the first time to transform the brand into a household name
Covonia ran a bullish media campaign
Covonia used the power of TV to bring the ‘Covonian spirit’ to life
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
‘Waking the sleep shoppers’: A proper effective campaign for Yorkshire Tea
Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.