Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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The Coconut Collab – free from dairy, not temptation
How new-to-TV advertiser, The Coconut Collab, used (all forms of) TV to start building the brand in an increasingly competitive category
Severn Trent: wonderful on tap
See how Severn Trent used ITV talent to inform customers about the importance of preserving water and to influence behaviour change
How taking an alternative path took Aldi from shame to pride
Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.
Shop Responsibly: collaboration in a time of crisis
How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying
The BHF harness the storytelling power of TV
How a one-off AFP raised awareness of the lifesaving work the BHF do and raised donations
The Royal British Legion changed people’s perceptions
How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion
Freshpet introduces a new kind of pet food
How Freshpet used the power of TV to introduce UK pet owners to a new kind of refrigerated pet food
The Stroke Association: Rebuilding Lives
How striking emotional advertising in the Stroke Association’s first ever TV campaign drove awareness and fame
Tesco: a true TV love story
Watch how Tesco and MediaCom used TV to fundamentally rebuild the brand.