Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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The Royal British Legion changed people’s perceptions
How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion
Freshpet introduces a new kind of pet food
How Freshpet used the power of TV to introduce UK pet owners to a new kind of refrigerated pet food
The Stroke Association: Rebuilding Lives
How striking emotional advertising in the Stroke Association’s first ever TV campaign drove awareness and fame
Tesco: a true TV love story
Watch how Tesco and MediaCom used TV to fundamentally rebuild the brand.
Nationwide & Channel 4: #TogetherAgainstHate
How a low budget campaign with a big message harnessed the power of prime-time TV to shine a spotlight on the topic of online abuse
Pension Wise create a compelling piece of TV content
Using best friends David Baddiel and Frank Skinner, Pension Wise were able to get people talking about their pension needs
MHA Auchlochan Garden Village tries TV for the first time
This case study shows how an innovative advertiser with limited budgets reaped their rewards with a highly successful TV test
The NHS revives its workforce
How an emotional TV campaign had the nation bursting with pride
Prostate Cancer UK’s bid to change the game for men
Learn how Prostate Cancer UK meet men on their own turf to join a team fighting the most common cancer in men