Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Save the Children – Every Last Child
To raise awareness of discrimination against children, Save the Children deployed a targeted and personalised TV and VoD plan to ensure that the emotive stories reached those who had the power to act.
Age UK tackled the issue of loneliness
This case study tells the story of how Age UK used the Power of One x the Power of Many to end loneliness for older people
Hotels.com ‘Skippable advert’ on All4
How All 4’s innovative ad platforms helped to deliver a unique creative solution for Captain Obvious.
Expedia’s innovative use of TV reaps rewards
How Expedia drove incremental sales through highly creative contextual ad placement
Bosch sponsors Sunday Brunch
How smart use of TV changed how consumers perceived the brand, providing the credibility and relevance to fast-track growth in a new product category
Gumtree stars in the Big Brother house
How a fully integrated programme partnership drove consideration, recommendation as well as incremental users to Gumtree.
P&O Cruises and Battlechefs
How P&O Cruises used AFP and product placement to drive awareness.
Lottoland launches in the UK
This case study reveals how the brand drove impulse purchasing through a flexible, dynamic TV campaign.
Alzheimer’s Research UK tries TV for the first time
Alzheimer’s Research UK’s first ever TV campaign played a vital role in its mission to defeat dementia