Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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OLIO: what a wonderful waste
How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food
Violife: looking beyond the dairy-free aisle
How Violife harnessed the power of TV to became well-known to the cheese-loving audience
Young’s mastered the art of TV
How a modern data-led TV campaign helped a 200-year-old business to drive sales
Freshpet introduces a new kind of pet food
How Freshpet used the power of TV to introduce UK pet owners to a new kind of refrigerated pet food
PitPat gets the nation excited about “walkies!”
How a partnership with UKTV Ventures helped PitPat increase brand awareness and improve the health and happiness of dogs across the UK
Tango: putting the fizz back
How Tango used an integrated campaign to bring sales success and make the brand relevant again
The Stroke Association: Rebuilding Lives
How striking emotional advertising in the Stroke Association’s first ever TV campaign drove awareness and fame
How PrettyLittleThing became a PrettyBigThing
This is the story of PrettyLittleThing’s explosive growth from 2014 to 2018
Mini Babybel Saves Snack Time
How Mini Babybel saved snack time to become the UK’s number one cheese snack brand