Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Suzuki get full marks by funding All Star Driving School
This is the story of how an engaging ad funded programme, along with product placement, allowed Suzuki to launch their new car aimed at young women
PayPal’s Turkey Dash helps raise money at Christmas
How clever collaboration drove awareness for PayPal and raised money for charities at Christmas with the help of some animated turkeys
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health
Gala Bingo hits the jackpot with The Chase
How a fully integrated sponsorship with the perfect programme can reap significant rewards
Covonia ran a bullish media campaign
Covonia used the power of TV to bring the ‘Covonian spirit’ to life
Sensimar and First Dates - a match made in heaven
A sponsorship with First Dates was the perfect platform with which to promote TUI’s new “couples” offering - Sensimar
Pinterest pinned their hopes on TV
Pinterest built their brand on TV with an innovative, contextual partnership with Channel 4
Taylors of Harrogate since 1886
How a pig farmer was transformed into a coffee farmer and brought home the beans for Taylors
Save the Children – Every Last Child
To raise awareness of discrimination against children, Save the Children deployed a targeted and personalised TV and VoD plan to ensure that the emotive stories reached those who had the power to act.