Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Beauty & Brains: supercharging the Audi premium
Watch the story of Audi’s IPA Grand Prix award winning ‘beautiful cars with amazing brains’ campaign, a new chapter in their Vorsprung durch Technik journey.
Habito builds its brand to drive performance in an unloved category
How moving from a more traditional direct response approach to brand building on TV delivered incredible results for Habito
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
soak.com becomes a top destination for bathrooms
How a bold mindset and clever collaboration led to success for soak.com
Pukka Pies packs a punch with clever use of TV
Pukka Pies harnessed the power of TV to put more pies on more plates
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
How MediaCom's TV ad innovations sold £1bn worth of DFS sofas
Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.
Watch how the7stars made Suzuki a Saturday night TV entertainer
Hear Suzuki and the7stars reveal how they won at the 2017 Thinkbox TV Planning Awards with memorable Ant & Dec TV content that made the brand "fun and famous".
