Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
- Show:
- All
- Just Brand films
- Filters
- Budget
- Campaign Type
- Objective
- Sector
- Target Audience
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
‘Waking the sleep shoppers’: A proper effective campaign for Yorkshire Tea
Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.
How MediaCom's TV ad innovations sold £1bn worth of DFS sofas
Hear from the brand and its agency in the film below on how six years of TV ad innovations sold £1bn worth of sofas.
The secret to McDonald’s continued success
How does McDonald's continue to stand the test of time
Watch how the7stars made Suzuki a Saturday night TV entertainer
Hear Suzuki and the7stars reveal how they won at the 2017 Thinkbox TV Planning Awards with memorable Ant & Dec TV content that made the brand "fun and famous".
‘Made of More’: Guinness increases global effectiveness
Guinness delivered strong returns and increased their efficiency on their ROI with their long term strategy
Direct Line’s award-winning campaign’s brand film
IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.
Macmillan’s IPA Award winning campaign
This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.