Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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How taking an alternative path took Aldi from shame to pride
Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.
The Royal British Legion changed people’s perceptions
How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion
TSB elevates Pride of Britain partnership to restore trust in brand
This case study tells the story of how TSB regained consumer confidence through clever use of TV content and emotive storytelling
Rammed with confidence: how Volkswagen T-ROC stood out from the crowd
Watch how PHD and adam&eveDDB worked to deliver Volkswagen the UK’s most successful Small SUV launch for 7 years.
Tesco: a true TV love story
Watch how Tesco and MediaCom used TV to fundamentally rebuild the brand.
From stormy seas to plain sailing
This is the story of how TV helped Birds Eye turn its fortunes around
This is not just any sponsorship, this is an M&S Food sponsorship
How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results
Get Minted with Vinted!
How a young pretender on the scene turned into a major fashion marketplace player in less than the year
John Lewis and Elton John entertain viewers at Christmas
Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser