Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Dulux given the starring role in Changing Rooms
How Dulux brought back an iconic 90s programme and inspired the nation to pick up a paintbrush
Karcher’s DRTV business – success upon success
How Kärcher used long form advertising to drive their direct-to-consumer business
Zizzi: bringing different to the table
Learn how Zizzi’s first TV campaign brought 16-34s back to the table
The Coconut Collab – free from dairy, not temptation
How new-to-TV advertiser, The Coconut Collab, used (all forms of) TV to start building the brand in an increasingly competitive category
Severn Trent: wonderful on tap
See how Severn Trent used ITV talent to inform customers about the importance of preserving water and to influence behaviour change
How taking an alternative path took Aldi from shame to pride
Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.
OLIO: what a wonderful waste
How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food
Shop Responsibly: collaboration in a time of crisis
How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying
The BHF harness the storytelling power of TV
How a one-off AFP raised awareness of the lifesaving work the BHF do and raised donations