Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Severn Trent: wonderful on tap
See how Severn Trent used ITV talent to inform customers about the importance of preserving water and to influence behaviour change
How taking an alternative path took Aldi from shame to pride
Learn how Aldi won an IPA Bronze Effectiveness Award by using humourous campaigns to turn their negatives into positives.
OLIO: what a wonderful waste
How a simple but haunting TV ad generated behaviour change and encouraged use to share rather than waste food
Shop Responsibly: collaboration in a time of crisis
How agencies, broadcasters and advertisers united to promote shopping responsibly rather than panic buying
The BHF harness the storytelling power of TV
How a one-off AFP raised awareness of the lifesaving work the BHF do and raised donations
McCoy’s Muchos pack a punch without a punchy budget
How McCoy’s created the ‘Tortilla Take Down’ with bespoke creative, comedic talent, selective spots, fun programming and podium positions
JET: Building a brand in lockdown
JET harnessed the power of TV by changing attitudes and driving sales through addressable advertising
Propercorn’s first pop at TV advertising delivered proper good results
Propercorn set out to put themselves at the heart of shared viewing by investing 100% into Sky Media box sets
How Roberts Bakery rose to the occasion to help a ‘nation in knead’
Roberts Bakery’s innovative use of TV in response to the Covid crisis