Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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MHA Auchlochan Garden Village tries TV for the first time
This case study shows how an innovative advertiser with limited budgets reaped their rewards with a highly successful TV test
John Lewis and Elton John entertain viewers at Christmas
Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser
Beauty & Brains: supercharging the Audi premium
Watch the story of Audi’s IPA Grand Prix award winning ‘beautiful cars with amazing brains’ campaign, a new chapter in their Vorsprung durch Technik journey.
The NHS revives its workforce
How an emotional TV campaign had the nation bursting with pride
Prostate Cancer UK’s bid to change the game for men
Learn how Prostate Cancer UK meet men on their own turf to join a team fighting the most common cancer in men
Habito builds its brand to drive performance in an unloved category
How moving from a more traditional direct response approach to brand building on TV delivered incredible results for Habito
Suzuki get full marks by funding All Star Driving School
This is the story of how an engaging ad funded programme, along with product placement, allowed Suzuki to launch their new car aimed at young women
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
PayPal’s Turkey Dash helps raise money at Christmas
How clever collaboration drove awareness for PayPal and raised money for charities at Christmas with the help of some animated turkeys