Partnerships and sponsorships

Partnerships and sponsorships

Thinkbox is involved in a number of high-profile industry sponsorships and strategic partnerships supporting advertising effectiveness, creative excellence and effective innovation.


The IPA Effectiveness Awards are recognised by agencies and clients as Adland's most rigorous award scheme because entrants have to prove their communications strategies have worked in hard business terms. Effectiveness and accountability are key priorities of Thinkbox, and the IPA awards are the gold standard in both. These are the awards to win because they get to the heart of what advertising is all about.

Every year EffWeek showcases the best in class, evidence-based decision making across the marketing function by bringing together the best people in the industry and providing a trusted source of new thinking to address the issues that matter and an invaluable learning resource. In partnering up with Effweek, Thinkbox continues to promote a marketing effectiveness culture across clients and agencies as well highlight best practice.

You can get the inside track on some of IPA Effectiveness Awards’ most inspiring campaigns, and hear from advertisers and agencies responsible for them, by viewing the brand story films in our mini documentary series. They really are well worth a look.

The Marketing Society

The Marketing Society is a champion of business growth through marketing. It challenges its members to think differently and be bolder, braver marketing leaders by supporting the development of leading-edge thinking and promoting the evidence of effective marketing. Thinkbox’s partnership with the Marketing Society is designed to inspire and inform: to ensure its members know the very latest about TV and what the big themes in marketing today mean for the most popular medium. It is the best place for discerning marketers to learn, develop and share best practice and our ambition is to help everyone in marketing make informed and effective decisions.

Thinkbox TV Planning Awards - in association with Campaign

Thinkbox has produced these respected awards since 2008. They celebrate the brilliant uses of TV and recognise the planners and advertisers behind them.

From integrated media to content driven campaigns, from the long-term use of TV to new and emerging TV advertisers, from tech innovations and sponsorships to response driven campaigns and more, The Thinkbox TV Planning Awards reward insight driven strategies and outstanding results.

The Thinkboxes - in association with Campaign

The Thinkboxes are the only bi-monthly awards that celebrate the UK’s world-beating TV ad creativity, in all its forms. They are judged by the Thinkbox Academy who are advertising and marketing luminaries involved in award-winning creative work for TV.

The British Arrows

The British Arrows recognise and reward the best television and cinema commercials made by British advertising agencies and production companies.

Their showcasing of great TV creativity makes them a natural partner for Thinkbox who have partnered with them for fourteen continuous years.

The UK Sponsorship Awards

The UK Sponsorship Awards are the preeminent awards for the sponsorship industry. They recognise and reward the most creative and effective sponsorships across all sectors of the UK industry. We are proud to support the ‘TV Sponsorship’ category.

Our agency partners

Many thanks to our brilliant and tireless creative and media agency partners - at Mother and MediaCom  - for helping us to help advertisers get the best out of TV.

The Thinkbox website is looked after by the clever people at Kin + Carta.

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