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Environmental sustainability

Thinkbox is committed to operating sustainably ourselves, using our influence and platforms to encourage sustainability in others, and supporting the use of advertising, especially TV advertising, to change society’s behaviour for the better.

Thinkbox is a supporter of Ad Net Zero – the advertising industry’s drive to reduce the carbon impact of developing, producing, and running advertising – and we intend to become a net-zero carbon organisation by 2030. We are embedding sustainability at the heart of everything we do. 

Below are links to some of the wide-ranging initiatives that commercial TV broadcasters in the UK are undertaking to tackle environmental sustainability:

You may also be interested in the albert initiative, founded in 2011 by the TV and film industries to tackle their environmental impact and encourage their audiences to act for a sustainable future.

Training is a crucial first step in tackling environmental sustainability – you can’t change what you don’t understand. The following training courses are a good place to start (all Thinkbox staff will have undertaken carbon literacy training by the end of Q1 2022):

  • Ad Net Zero Essential Certificate - to help people working in the advertising and marketing services industries understand the climate crisis and the action required
  • Albert – production-focused training available to anyone in the TV/film industry
  • Isla – focused on making events sustainable

For more information, please email [email protected].

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