Effectiveness in a changing media landscape

On the 31st October we kicked off Eff Week with ‘Effectiveness in a changing media landscape’, brought to you by Thinkbox and Google. You can watch the full event or just the sessions that take your fancy by using the player above.

Your viewing schedule includes:

Lessons in effectiveness
Nina Bibby, Consumer and Marketing Director at O2, told us how she drives marketing effectiveness in the business and how changes in the industry have influenced her approach over time. 

Effectiveness in a changing media landscape
The Godfathers of marketing effectiveness, Les Binet and Peter Field, unveiled the first part of their highly anticipated new study for the IPA, ‘Marketing in the digital age’. It follows on from their previous works, ‘Marketing in the era of accountability’ and ‘Advertising effectiveness: the long and short of it’, both of which were landmark examinations of how advertising actually works.

What now?    
A brilliant panel of ad experts discussed the implications of Binet & Field’s latest discoveries. Panellists were: Mark Earls, Herdmeister at Herd Consultancy; Simon Harwood, Head of Creativity and Innovation, PHD Media; Lorna Hawtin, Disruption Director at TBWA\Manchester; and Ian Cairns, Head of Marketing Communications and Brand from easyJet.


You might also like
TIN STAR S2 edit

What’s on Sky in the next fortnight

Epic thriller Tin Star returns for its second series Rob Beckett and Romesh Ranganathan meet a whole host of great legends. England head to the Caribbean to play against the West Indies. Sky Sports has the latest updates during Transfer Deadline Day and The Good Doctor returns from a major cliffhanger.

Dancing on ice s11 edit

Highlights from ITV

Get ready to spin as The Voice UK continues. Join Holly and Phillip on Dancing on Ice. Gordon Ramsey is back in Hell’s Kitchen and Brenda Blethyn returns as DCI Vera Stanhope.

Plunkett on TV: 21 shows to watch out for on commercial TV in 2019

22 shows to watch out for on commercial TV in 2019

Dry January? Vegan-uary? New-me-uary? Ditch the nonsense and make your new year’s resolution both achievable and enjoyable; get stuck in to some great TV. John Plunkett gives us the low-down on the latest shows hitting your screens.