Effectiveness in a changing media landscape

On the 31st October we kicked off Eff Week with ‘Effectiveness in a changing media landscape’, brought to you by Thinkbox and Google. You can watch the full event or just the sessions that take your fancy by using the player above.

Your viewing schedule includes:

Lessons in effectiveness
Nina Bibby, Consumer and Marketing Director at O2, told us how she drives marketing effectiveness in the business and how changes in the industry have influenced her approach over time. 

Effectiveness in a changing media landscape
The Godfathers of marketing effectiveness, Les Binet and Peter Field, unveiled the first part of their highly anticipated new study for the IPA, ‘Marketing in the digital age’. It follows on from their previous works, ‘Marketing in the era of accountability’ and ‘Advertising effectiveness: the long and short of it’, both of which were landmark examinations of how advertising actually works.

What now?    
A brilliant panel of ad experts discussed the implications of Binet & Field’s latest discoveries. Panellists were: Mark Earls, Herdmeister at Herd Consultancy; Simon Harwood, Head of Creativity and Innovation, PHD Media; Lorna Hawtin, Disruption Director at TBWA\Manchester; and Ian Cairns, Head of Marketing Communications and Brand from easyJet.

 














You might also like
Reluctant landlord 17th

What’s on Sky in the next fortnight

Romesh Ranganathan stars in semi-autobiographical, The Reluctant landlord. Landscape Artist of the Year is back. New seven-part series Sally4Ever begins and the rock-solid SEAL team are off on their next secret mission.

BUTTERFLY-17th

Highlights from ITV

A huge life decision awaits in Butterfly, John Simm continues his hunt in Strangers, Jordan Stephens and Amelia Dimoldenberg hand over the microphones in Don’t Hate the Playaz and get ready for drama in The Only Way is Essex.

Emma-Willis

Coming up on UKTV

Emma Willis is in training on the maternity ward, Brian hits on an idea for a sure-fire money-spinner in Zapped, Taskmaster continues and Really will be showing their Most Haunted Halloween Specials.