TV Planning Awards 2019
Edible cars, double lives and behaving ‘like a girl’ – find out the ads that Alice Burton chose
Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.
This is the story of how an engaging ad funded programme, along with product placement, allowed Suzuki to launch their new car aimed at young women
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.
Our brains are programmed to seek out, respond to & remember stories. But how does this relate to copy-length?
3 great ads I had nothing to do with
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
TV advertising's killer charts:
- what every marketer should know
Unbeatable reach & scale
TV has the greatest reach of all media, building scale quickly and powerfully.