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TV advertising’s ultimate nickable charts

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The business case for advertising now

Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.

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Lockdown TV

A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.

McDonald's bags the latest Thinkboxes award for creativity

Shining a light on the night-time economy, McDonald’s ‘Night Workers’ by Leo Burnett London wins our latest award for TV ad creativity

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ITV’s The People’s Ad Break

On Saturday 23rd May during Britain’s Got Talent, ITV revealed the winning entries submitted by viewers as they replicated adverts from Aldi, Haribo, Honda, Walkers and Weetabix.

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Whether it is in self-interest or the national interest, advertising works

Lindsey Clay makes the case for advertising being an economic hero and how it can help us emerge from this crisis fitter and faster.

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Chart of the fortnight: Surge of 45% Broadcaster VOD viewing since lockdown

With significant increases in viewing across the board since lockdown we explore the surge in BVOD viewing over the first five weeks.

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TV gets creative and innovative during lockdown

The UK’s commercial broadcasters are rising up to the challenge of the current climate and meeting the changing needs of audiences and advertisers in a myriad of different ways.

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Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

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10 TV picks to whisk you away to the great outdoors

It’s your opportunity to travel the world from the comfort of your sofa with our 10 great outdoors TV picks.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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Buying habits are changing. More than ever you should invest in advertising

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.

The shortlist: Thinkbox TV Planning Awards 2020

View the full shortlist for the Thinkbox TV Planning awards 2020

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COVID 19 and TV

Here are answers to some of the questions we’re being asked at Thinkbox about the impact of the COVID-19 pandemic on TV. We hope you find them useful.

Ultimate-nickable-charts-lockdown-edition

TV advertising’s ultimate nickable charts: the lockdown edition

This brand-new deck is packed with all the charts, data, analysis and insight you need. Download now

Birds Eye From Category Loser to Category Leader Zenith

From stormy seas to plain sailing

This is the story of how TV helped Birds Eye turn its fortunes around

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired