The business case for advertising now


TV advertising’s ultimate nickable charts: the lockdown edition

This brand-new deck is packed with all the charts, data, analysis and insight you need. Download now


Lockdown TV

A new real-time study conducted by Ipsos MORI follows 12 households across the UK as their routines, needs and viewing habits change week by week during the COVID-19 lockdown.


Whether it is in self-interest or the national interest, advertising works

Lindsey Clay makes the case for advertising being an economic hero and how it can help us emerge from this crisis fitter and faster.


ITV’s The People’s Ad Break

On Saturday 23rd May during Britain’s Got Talent, ITV revealed the winning entries submitted by viewers as they replicated adverts from Aldi, Haribo, Honda, Walkers and Weetabix.


10 TV picks to whisk you away to the great outdoors

It’s your opportunity to travel the world from the comfort of your sofa with our 10 great outdoors TV picks.


Chart of the fortnight: Surge of 45% Broadcaster VOD viewing since lockdown

With significant increases in viewing across the board since lockdown we explore the surge in BVOD viewing over the first five weeks.


TV gets creative and innovative during lockdown

The UK’s commercial broadcasters are rising up to the challenge of the current climate and meeting the changing needs of audiences and advertisers in a myriad of different ways.


Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

birds eye

Buying habits are changing. More than ever you should invest in advertising

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.


TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.


What’s the industry watching during lockdown?

With extra time at home we wanted to find out how our industries TV viewing behavior may have changed

qand A edit

COVID 19 and TV

Here are answers to some of the questions we’re being asked at Thinkbox about the impact of the COVID-19 pandemic on TV. We hope you find them useful.

The shortlist: Thinkbox TV Planning Awards 2020

View the full shortlist for the Thinkbox TV Planning awards 2020

Birds Eye From Category Loser to Category Leader Zenith

From stormy seas to plain sailing

This is the story of how TV helped Birds Eye turn its fortunes around

3 great ads I had nothing to do with


3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with


3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices


3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired