Destination-effectiveness-hero

Sign-up for 'Destination effectiveness: travel brands on TV' on 18th September

A-League-of-Their-Own-Bafta-winning-formula-for-Sky-One

How A League of Their Own scored a Bafta-winning formula for Sky One

As the new series begins, journalist and presenter John Plunkett explores what will continue to surprise viewers.

Chart-of-the-Month-Principle-of-diminishing-returns-is-paramount

Chart of the month: How does different media perform at different spend levels?

Understanding how channels drive a diminishing sales effect at increasing spend levels is critical to maximising effectiveness.

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

How-Nationwide-found-its-Voice

How Nationwide found its Voice

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James

As Seen on TV: supercharging your small business

As Seen on TV: supercharging your small business

How can TV supercharge small businesses and what are the most effective strategies for profit and growth?

Rob-Fletcher-3-great-ads

3 great ads with Rob Fletcher from Isobel

Cuddly yellow puppets, mad jelly bears and unsavoury lunches – Rob picks his 3 bizarre ads

Virgin Trains Fast Chair

Very Fast Chair speeds to victory in the May/Jun 2019 Thinkboxes

Very Fast Chair for Virgin Trains by Anomaly takes top TV creativity prize.

Monthly-TV-Report-July-2019

Monthly TV Viewing Report: July 2019

In July adults watched an average of 2 hours, 10 minutes of commercial linear TV each day, 5.25 million people celebrated Love (Island) and we met FleazyE, the DJing cat

TV-advertising's-killer-charts-2018-Full-Deck

Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

It’s time to make advertising creativity great again

It’s time to make advertising creativity great again

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

ProfitAbitllty-download-award-new

‘Profit Ability’: download the full report

Landmark advertising effectiveness research from ebiquity and Gain Theory.

Yorkshire-Tea-IPA-Brand-Film

‘Waking the sleep shoppers’: A proper effective campaign for Yorkshire Tea

Learn how Yorkshire Tea won a Silver at the IPA Effectiveness Awards by using a great creative execution and the wide reach of TV.

3 great ads I had nothing to do with

3-great-ads-Sir-John-Hegarty

3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

chaka_sobhani

3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

DavidKolbusz

3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired