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5 steps to getting on TV

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How TV generates business growth

TV’s ability to drive reach, engender trust, forge emotional connections and build famous brands help businesses reach the next level.

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Making an affordable TV ad

Dispel the myths of producing a TV ad and learn the tips and tricks of great TV advertising on smaller budgets.

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TV advertising is for everyone

Whatever your type of business, find out how TV is both affordable and cost effective for brands of all shapes and sizes.

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Ecommerce nickable charts

Find out how TV powers ecommerce businesses and learn from ‘digital native’ brands who’ve had success with TV advertising

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Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

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Chart of the fortnight: Top ‘digital native’ brands recognise TV advertising’s power

This fortnight’s chart shows the TV adspend trend for 2019’s top 100 ‘digital native’ TV advertisers including Amazon, Made, Just Eat, Uber and Netflix.

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TV advertising’s ultimate nickable charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

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Advertising’s biggest challenge? The Mandy Rice-Davies problem

Behavioural scientist and author of The Choice Factory, Richard Shotton, explores how brands can harness the power of public statements to build trust.

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10 BAFTA Television Awards nominees

Take a look at this year’s nominated shows in the running for the 2020 Virgin Media British Academy Television Awards.

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The winners: TV Planning Awards 2020

Check out who won what and watch all the finalists’ films here.

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How TV held us together during lockdown

Thinkbox’s Nicole Greenfield-Smith reflects on TV’s vital roles during lockdown.

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Tess Alps to retire as Chair of Thinkbox

Thinkbox is reluctant and miserable to announce that Tess Alps has decided to retire at the end of the year. As if 2020 needed more disappointing news.

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Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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The business case for advertising now

Matt Chappell, Senior Partner at Gain Theory, outlines four data-driven reasons to invest in advertising now in order to succeed in the future.

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Has what’s optimal changed with cuts in media budgets?

MediaCom’s Jane Christian uses the new Demand Generator to explore the impact of cutting spend levels on the optimal media mix for a brand.

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Meet the finalists for Young TV Planner of the Year

We chat to the six finalists ahead of this year’s Thinkbox TV Planning Awards

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Buying habits are changing. More than ever you should invest in advertising

Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.

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COVID 19 and TV

Here are answers to some of the questions we’re being asked at Thinkbox about the impact of the COVID-19 pandemic on TV. We hope you find them useful.

3 great ads I had nothing to do with

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3 great ads I had nothing to do with Sir John Hegarty

Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with

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3 great ads: Chaka Sobhani

Leo’s entertaining and insightful Chief Creative Officer reveals her choices

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3 great ads: David Kolbusz

3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired