Watch 'Demand Generation' where we unveil research to provide practical guidance on how advertisers can have the best of both worlds: substantial short-term sales and sustained base sales growth.

This is your one-stop shop for all the breaking festive TV ads.

Discover the power of emotion & how it can drive campaign effectiveness with this easy guide

Daunting New York streets, unimpressed pharmacists, and ice skating Priests – find out what Paul chose

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

‘Mind Control’ for Marmite by adam&eveDDB wins Thinkboxes TV creativity prize.

Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.

Landmark advertising effectiveness research from ebiquity and Gain Theory.

Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.

Most channels boost the effect of others, but the scale and consistency of the effect differs significantly. TV stands out as having the biggest and most consistent effect on other channels – up to 54%.