Demand Generator: optimise your cross media mix with our new online tool
Watch 'Demand Generation' on demand
Watch 'Demand Generation' where we unveil research to provide practical guidance on how advertisers can have the best of both worlds: substantial short-term sales and sustained base sales growth.
The importance of branding & emotion in TV advertising
Discover the power of emotion & how it can drive campaign effectiveness with this easy guide
Engine’s Chief Creative Officer Paul Jordan takes his picks
Daunting New York streets, unimpressed pharmacists, and ice skating Priests – find out what Paul chose
Latest deck: TV advertising’s killer charts
For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.
Marmite takes over the Sep/Oct 2020 Thinkboxes
‘Mind Control’ for Marmite by adam&eveDDB wins Thinkboxes TV creativity prize.
John Lewis and Elton John entertain viewers at Christmas
Learn how John Lewis sustain their position as Britain’s favourite Christmas advertiser
Breaking ads
We update this gallery weekly with a collection of the latest and best ads breaking on TV.
The Age of Television: the needs that drive us
This study by MTM uncovers the evolving TV and online video landscape, how it impacts the way we consume content and the core ‘need states’ that drive us to watch.
‘Profit Ability’: download the full report
Landmark advertising effectiveness research from ebiquity and Gain Theory.
It’s time to make advertising creativity great again
Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.
December’s Chart of the Month: TV boosts effects of other ad channels by up to 54%
Most channels boost the effect of others, but the scale and consistency of the effect differs significantly. TV stands out as having the biggest and most consistent effect on other channels – up to 54%.
3 great ads I had nothing to do with
3 great ads I had nothing to do with Sir John Hegarty
Volkswagen, Heineken and Marmite - hear from an advertising legend as he takes us through the 3 great ads he had nothing to do with
3 great ads: Chaka Sobhani
Leo’s entertaining and insightful Chief Creative Officer reveals her choices
3 great ads: David Kolbusz
3 great ads I had nothing to do with: David Kolbusz on Skittles, Honda... and one that never aired
TV advertising's killer charts:
- what every marketer should know