We need to make advertising more likeable to head off the potential adpocalypse, says Tess Alps.
Here is the top line on how audiences can be targeted on a regional basis across the major TV sales houses.
Agencies and advertisers should ask themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps
Decipher’s Nigel Walley explains how the TV markets in the UK and across the Atlantic have fundamental differences that mean they can’t easily be compared.
Lisa Campbell, Director of the Edinburgh International Television Festival, casts her expert eye over the superb TV programmes that graced the commercial screen in 2015.
Katty Roberfroid, Director-General of egta, salutes the fact that we have reached an unprecedented level of collaboration in order to better help advertisers get the best out of TV.
There is a worrying perception gap between what ad industry leaders think works and what actually works, which could explain why advertising effectiveness is tumbling
BBH and Robinsons triumph in this month’s Thinkboxes.
In this think-piece, Paul Feldwick challenges some fundamental assumptions about how advertising, communication and creativity work.
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