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This film celebrates one of the top case studies in the IPA Effectiveness Awards archive from Audi.
This film, part of a series celebrating IPA Effectiveness Awards case studies, tells us how the power of emotional advertising can have a direct effect on shareholder value.
The occasion is one of the IPA’s “Focus on Effectiveness” events which celebrate 30 years of the IPA Effectiveness Awards by premiering new films of some of the most inspiring case studies from its remarkable databank.
This film tells how Jaguar struck a chord with British villainy in their advertising.
Find out how Purplebricks used TV to deliver mass reach, fame and trust.
Hear how the brand has gone from strength to strength using TV as an integral part of its marketing.
Kevin Byrne, Checkatrade’s founder, on how TV was essential to accelerating his success.
Watch all the finalists’ and winners’ films from Thinkbox TV Planning Awards 2018 here
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