Broadcaster Video On Demand is an important part of the new TV ecosystem: it’s prime advertising real estate for brands
How much Broadcaster VOD we are watching and where it fits within total UK video consumption
Strategic roles for Broadcaster VOD advertising, targeting and data opportunities, plus advice on planning and buying
TV’s immense reach is still easily within reach despite changes in viewing patterns. Thanks to the IPA, we now have industry standard proof that TV's reach hasn’t changed in the last 10 years, writes Matt Hill for Mediatel.
The major Broadcaster VOD services in the UK are All 4, ITV Player, Now TV, Sky Go, Sky On Demand, UKTV Play and Virgin TV Anywhere
Branded or fully interactive, broadcaster VOD advertising opportunities are constantly evolving. Here’s the low down on what’s available
Broadcaster VOD services provide a trusted environment for quality programming and advertising, regulated by the CAP code
How to prepare VOD advertising assets for premium broadcaster VOD services, plus who to talk to if you have any questions on the technical side.
See how BVOD keeps TV reaching further with the IPA’s new planning tool
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