Whether it is a laugh out loud or a little tear to the eye, there is something special about TV ads that get us totes emosh.
There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.
This research examines how people are watching TV now and what this means to advertisers.
There’s a lot more brand communications to recall, but recall is not the be all and end all
A great example of creativity driving effectiveness, watch this Grand Prix winning campaign from the IPA Effectiveness Awards.
Coverage and frequency: what they are and why they matter when you’re busy putting together your TV plan.
A treasure trove of classic ads to get lost in.
A further selection of iconic ads to indulge in.
There is a worrying perception gap between what ad industry leaders think works and what actually works, which could explain why advertising effectiveness is tumbling
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