TV advertising starts working immediately and carries on delivering for years into the future

TV is held to the highest standards – and viewers know it and trust it

TV is one of the greatest storytelling platforms civilisation has invented

Fame is important in advertising and nothing creates fame like TV

TV has wide effects and consistently makes other elements of advertising campaigns work harder

TV is for everyone: every advertiser, every marketing budget, every audience, and every need

TV can be perceived as pricey, but it’s incredibly good value – almost half the price of YouTube, for example

TV advertising starts working immediately and carries on delivering for years into the future. However, its short-term effects can be hidden or overlooked

Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV