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Why TV?
Instant Impact
TV advertising starts working immediately and carries on delivering for years into the future
Why TV?
Supreme storytelling
TV is one of the greatest storytelling platforms civilisation has invented
Why TV?
Energises other media
TV has wide effects and consistently makes other elements of advertising campaigns work harder
Why TV?
It’s for everyone
TV is for everyone: every advertiser, every marketing budget, every audience, and every need
Why TV?
Brilliant value
TV can be perceived as pricey, but it’s incredibly good value – almost half the price of YouTube, for example
Why TV?
TV drives rapid response
TV advertising starts working immediately and carries on delivering for years into the future. However, its short-term effects can be hidden or overlooked
Why TV?
TV has unbeatable scale and reach
Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV