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Product Placement research
Summary of research findings into how product placement works, how it differs from other advertising and what works best.
TV advertising time lengths
TV spots offer a variety of time lengths to tell your brand’s story
Why use advanced TV?
Here’s why BVOD is such an appealing environment for advertisers.
Introduction to BVOD
Find out all about Broadcaster VOD, how it is watched and the advertising opportunities
CFlight: advanced TV measurement
CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV
Advanced TV in practice
Here we share some best-in-class examples of brands using advanced TV to enhance their campaigns.
Branded content examples
From cars and phones to supermarkets and cosmetics, brands and broadcasters are teaming up to make engaging AFPs.
Tips for top partnerships
How much Broadcaster VOD we are watching and where it fits within total UK video consumption.
Scope and Channel 4
Mini-case study showing how the ‘What Not To Do’ series of shorts, was developed to tackle attitudes to disability.