Search results for:234 result(s)
TV triumphs at Media360
Not my words, but the words of Campaign. So don’t go all ‘Thinkbox would say that wouldn’t they’ on me. This is objective reporting...
Feel nothing, say nothing
The role of emotion in advertising and how people socially interact about brands are fascinating areas.
Hark The Herald Adverts Sing
Cyber Monday gets all the attention, but spare a thought for what causes the spending spree.
Online and over here
Amid the cutbacks and regulations that have hamstrung some advertising categories, there is one that has recorded rapid and continual growth in the money invested in advertising in general, and TV in particular.
When is ‘enough’ enough?
The results of two new research studies have made me question one of the final shibboleths of media planning.
Buying habits are changing. More than ever you should invest in advertising
Behavioral scientist and author of The Choice Factory, Richard Shotton, explains why life-changing events such as we are living thorough now will change customers purchasing habits – and brands should avoid being left behind.
Tapping into the nation’s dreams
In this short film, Marie Oldham explores the 2012 IPA Effectiveness Awards winners and the power of emotion in driving effectiveness
TV personalisation: good or bad?
However far TV goes down the personalised road it must keep the deal in favour of the public. By Tess Alps.
Our lovely cousins at the RAB have made an online TV ad to promote radio advertising.