Watch this film from an IPA winner with a far-sighted view of advertising’s role in building a business over 30.

Tesco created mini films to generate an emotional connection with parents and used children’s TV to drive awareness of itself as a toy retailer.

Sony Playstation used tightly targeted TV and multiple time lengths to broaden their appeal and attract new players to the PS3.

Radio Times harnessed the emotive power of TV to great effect and reached their hefty sales targets for their bumper Olympics edition.

This film tells the story of how brilliant emotional advertising drove fame and profit and propelled the brand into the nation’s hearts.

BMW used the emotional power of TV and created compelling content using London 2012 athletes to showcase the performance of their cars.

Read how John Lewis built an emotional connection with the nation over 4 years, leading to considerable commercial success.

A story about a plucky little brand called Bulldog Skincare for Men, who delivered record sales for the underdog by advertising on TV for the first time.

How collaboration, insight, research and brilliant programming brought a famous brand back into the homes across the country.