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Bringing together findings from The Gunn Report and the IPA Effectiveness Databank, this research reveals the effectiveness of creativity in advertising.
Can you really tell a story in a few seconds? Work Research investigated the impact of time-length in TV advertising.
An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.
Discover the power of emotion & how it can drive campaign effectiveness with this easy guide