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624 result(s)Creativity in danger by Peter Field
Marketing consultant and effectiveness expert Peter Field despairs of the ‘orgy of short-sightedness’ which is damaging the creativity and effectiveness of advertising.
Watch ‘TV Creativity: hearts, minds and magic’ on demand
Catch up on our latest neuroscience study and hear from some inspiring advertisers and ad directors.
It’s time to make advertising creativity great again
Brilliant creativity is what makes advertising interesting, gets people talking, and, most importantly is effective, the IPA’s new analysis should help us make ad creativity great again says Lindsey Clay.
4Creative win the top prize at British Arrows
The ad of the year went to Channel 4’s We’re the superhumans campaign. See who else made waves at the 2017 British Arrows.
Numbers built on creativity
You might be relieved to hear that I’m not going to bang on about TV advertising’s revenue growth last year. I was, but I’ve decided not to.
Thinkbox appoints Mother as creative agency
Following a competitive pitch held with AAR, Mother have been appointed as Thinkbox’s new creative agency.
TV gets creative and innovative during lockdown
The UK’s commercial broadcasters are rising up to the challenge of the current climate and meeting the changing needs of audiences and advertisers in a myriad of different ways.
Bring on the technicolour!
Creative Salon’s Claire Beale with a clarion call for the most important thing in advertising: creativity
John Lewis wins big at British Arrows 2015
John Lewis were awarded ‘Advertiser of Excellence’ at the British Arrows 2015, by our CEO, Lindsey Clay, who paid tribute to their “beautifully emotional stories”.