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Creativity through the client's eyes
Ros King from Lloyds Banking Group and Josie Stevens from Sport England, talk to Thinkbox’s Lindsey Clay to share why creativity makes such effective advertising.
TV Creativity - the right direction
Watch Jason Stone, of David Reviews, chair a rock star panel of some the UK’s best advertising directors including Daniel Kleinman, Kim Gehrig, Declan Lowney and Chris Palmer.
Creativity on a shoestring
Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.
Creativity in danger by Peter Field
Marketing consultant and effectiveness expert Peter Field despairs of the ‘orgy of short-sightedness’ which is damaging the creativity and effectiveness of advertising.
The link between creativity and effectiveness 2010
Bringing together findings from The Gunn Report and the IPA Effectiveness Databank, this research reveals the effectiveness of creativity in advertising.
Lockdown creativity around the world
Watch some of our favourite international TV ads that have been produced during lockdown and all with creativity at heart.
Hotstepper swagger bags TV creativity award for Lucozade
Adam & Eve/DDB’s “It’s ON: Hula” for Lucozade Energy wins Thinkboxes award for March/April 2021
Creativity and effectiveness with Peter Field
Short film: key findings from the research that established the link between creativity and effectiveness plus learnings for advertisers.