Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Booking.com 63,829
2 Premier inn hotels 62,231
3 Tui holidays 46,779
4 Butlins holiday worlds drtv 22,611
5 Hotels.com 16,843
6 Macdonald hotels 15,887
7 Warner holidays 13,538
8 Kayak.co.uk 8,056
9 Parkdean holiday parks 7,783
10 Viking river cruises 6,319
11 Pettycur bay holiday park 4,940
12 Loganair airline 4,904
13 Titan travel 3,841
14 Greater anglia rail 3,477
15 Sykes cottages 3,225
16 Harmony coach holiday 3,176
17 Emerald waterways river cruises 3,085
18 Hydropathic pitlochry hotels 2,929
19 East midlands trains 2,751
20 Shorefield holidays 1,998
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