Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 O2 sim only 70,719
2 Vodafone 62,046
3 Virgin media broadband 58,957
4 Samsung galaxy z fold2 5g 58,625
5 Talk talk 57,760
6 Sky mobile 50,925
7 Talk talk drtv 44,492
8 Tesco mobile 42,222
9 Comparethemarket.com autosergei 40,360
10 Bt broadband drtv 34,978
11 Virgin media broadband & tv 31,982
12 Bt broadband 28,256
13 Sky broadband & talk 26,920
14 Apple iphone 24,056
15 Samsung galaxy s21 24,011
16 Virgin mobile 23,539
17 Sky cinema 19,463
18 Bt plusnet 18,889
19 Hihi phone 16,780
20 Bt plusnet drtv 15,940
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