Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Peugeot cars 100,241
2 94,035
3 Renault zoe 87,887
4 Mercedes benz online showroom 72,055
5 66,062
6 Cazoo used cars 64,750
7 Ford kuga 55,577
8 Vauxhall mokka 48,396
9 Volvo xc60 42,406
10 Bridgestone tyres 40,547
11 Halfords stores 40,058
12 Jaguar f pace 36,720
13 Bmw mini 30,254
14 Motorpoint 25,961
15 Vertu bristol street motors 23,231
16 Auto trader magazine 23,016
17 Enterprise rent a car rescue servic 22,986
18 Volkswagen seat 19,219
19 Polestar electric car 18,769
20 Volkswagen id electric cars 17,850
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