Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Lenor fabric softener 68,819
2 Ariel 3 in 1 pods 57,551
3 Air wick botanica 46,232
4 Thornton & ross zoflora 44,797
5 Frontline flea treatment 39,065
6 Dettol anti bac laundry cleanser 35,828
7 Fairy non bio 35,632
8 Essity plenty kitchen towel 34,146
9 Flash 31,708
10 Freshpet dog & cat food 30,654
11 Cushelle toilet tissue 30,444
12 Pampers nappies 29,286
13 Henkel loctite 28,030
14 Cillit bang grime & lime 26,572
15 Finish dishwasher cleaner 26,384
16 Purina one cat food 25,962
17 Finish quantum 24,630
18 Febreze fabric freshener 23,441
19 Westland peckish bird food 20,399
20 Fairy liquid 17,236
You might also like

May’s Chart of the Month: Top UK programme views 2020 – broadcasters vs Netflix

Our chart of the month looks at the estimated Netflix viewership, comparing it to the top programmes with data from the broadcasters BARB. Download now.


A Year in TV 2020/21: the nickable charts

All the charts from A Year in TV 2020 in one convenient deck


Monthly TV Viewing Report: March 2021

In March, adults watched an average of 2 hours, 30 minutes of commercial linear TV each day, ITV broadcast the interview of the year to 14.8m, and Seabrook Crisps returned to TV for the first time in over 15 years.