Top ads report

week 17, April 26 - May 02

Profile report Reach report Top ads report Top programmes report

Top 50 ads of the week, plus the top 10 ads by major brand category

Impacts: one impact is one person of the target audience seeing an ad.  These impacts are added up to give, in this case, the total number of impacts for an ad campaign.  A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.

Impacts on this table are for “all individuals”

Rank Advert Impacts ('000)
1 Dfs furniture 135,518
2 Scs furniture & carpets 78,115
3 Emma mattress 61,710
4 Bensons bed centres 54,044
5 Dulux colour 51,358
6 Dreams beds 50,140
7 Ikea bedroom 49,794
8 Tempur pressure mattress 46,335
9 B&q kitchens 36,345
10 Sofology 24,248
11 Blinds 2 go 23,484
12 Simba mattresses 20,351
13 Tapi carpets & floors 19,228
14 Quooker taps 15,978
15 Hammonds fitted furniture 13,868
16 Dormeo mattresses 13,109
17 Conservatory insulations 12,435
18 Blinds direct online delivery 10,497
19 Jml contour legacy leg pillow 9,432
20 Arlo pro 3 security camera 7,695
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