Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Shackleton Whisky: chasing the big adventure
How Shackleton achieved ambitious targets and a new positioning with a well aligned partnership
Nationwide & Channel 4: #TogetherAgainstHate
How a low budget campaign with a big message harnessed the power of prime-time TV to shine a spotlight on the topic of online abuse
Fred. Olsen – Cruising up the awareness rankings
Through TV sponsorship, Total Media helped Fred. Olsen achieve a significant increase in sales which, in turn, successfully preventing their Scottish port from closing.
Elizabeth Shaw hit the sweet spot on TV
How going on TV generated a massive increase in sales and consideration for the launch of a new biscuit range
Pension Wise create a compelling piece of TV content
Using best friends David Baddiel and Frank Skinner, Pension Wise were able to get people talking about their pension needs
MHA Auchlochan Garden Village tries TV for the first time
This case study shows how an innovative advertiser with limited budgets reaped their rewards with a highly successful TV test
Prostate Cancer UK’s bid to change the game for men
Learn how Prostate Cancer UK meet men on their own turf to join a team fighting the most common cancer in men
Bookbeat campaign makes noise by using TV
Bookbeat used TV for the first time to drive awareness and consideration for the audible book service
Camden Hells: The power of media to scale
How a brand used TV for the first time to drive awareness and brand love