Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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Nationwide & Channel 4: #TogetherAgainstHate
How a low budget campaign with a big message harnessed the power of prime-time TV to shine a spotlight on the topic of online abuse
This is not just any sponsorship, this is an M&S Food sponsorship
How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results
The NHS revives its workforce
How an emotional TV campaign had the nation bursting with pride
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health
Pukka Pies packs a punch with clever use of TV
Pukka Pies harnessed the power of TV to put more pies on more plates
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
Macmillan’s IPA Award winning campaign
This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.
Gumtree stars in the Big Brother house
How a fully integrated programme partnership drove consideration, recommendation as well as incremental users to Gumtree.