Advertising case studies

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

Specsavers innovated through a contextual TV campaign to raise awareness about eye health

Pukka Pies harnessed the power of TV to put more pies on more plates

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James

This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.

How a fully integrated programme partnership drove consideration, recommendation as well as incremental users to Gumtree.

This film tells the story of how content was used creatively and contextually in key programmes resulting in giving McCafe a caffeine boost.

This case study shows how the right TV ad can raise awareness and change opinions.

A nationwide campaign to inspire women of all ages to participate in physical activity and exercise.