Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
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The NHS revives its workforce
How an emotional TV campaign had the nation bursting with pride
Nailing DIY with Wickes
How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health
Specsavers’ quest to improve eye health
Specsavers innovated through a contextual TV campaign to raise awareness about eye health
Pukka Pies packs a punch with clever use of TV
Pukka Pies harnessed the power of TV to put more pies on more plates
How Nationwide found its Voice
The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James
Macmillan’s IPA Award winning campaign
This brand film tells the story of how Macmillan redevised their marketing campaign in order to drive substantial business results.
Gumtree stars in the Big Brother house
How a fully integrated programme partnership drove consideration, recommendation as well as incremental users to Gumtree.
McCafe Moments
This film tells the story of how content was used creatively and contextually in key programmes resulting in giving McCafe a caffeine boost.
Welsh Water wowed Wales with their first ever TV ad
This case study shows how the right TV ad can raise awareness and change opinions.