Advertising case studies
An ever-expanding library of inspiring TV advertising case studies.
- Campaign Type
- Target Audience
How an emotional campaign targeting shared viewing occasions helped viewers to understand the many roles of the Royal British Legion
This case study tells the story of how TSB regained consumer confidence through clever use of TV content and emotive storytelling
How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results