Advertising case studies

This case study tells the story of how TSB regained consumer confidence through clever use of TV content and emotive storytelling

Watch how Tesco and MediaCom used TV to fundamentally rebuild the brand.

How a low budget campaign with a big message harnessed the power of prime-time TV to shine a spotlight on the topic of online abuse

How Mindshare and ITV amplified the M&S sponsorship of Britain’s Got Talent to deliver outstanding results

How an emotional TV campaign had the nation bursting with pride

How a perfectly matched long-term sponsorship, combined with branded content and an innovative spot campaign helped break short-term sales records as well as drive improvements in long-term brand health

Specsavers innovated through a contextual TV campaign to raise awareness about eye health

Pukka Pies harnessed the power of TV to put more pies on more plates

The story of Nationwide’s IPA Effectiveness Award-winning ‘Voices’ campaign as told by the brand’s Paul Hibbs and VCCP’s Gethin James