Why TV?

Discover why TV advertising is so brilliant at creating success for brands, both overnight and over the long-term

238-Million-Views-Booklet

238 million views… & other things you should know

This booklet brings together the latest stats and insight from TV and advertising all in one handy PDF.

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TV advertising is more effective than ever

Whether in the short term or the long, TV advertising delivers the most profit at the greatest cost-efficiency and for the lowest risk

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TV has unbeatable scale and reach

Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV

TV is vital for long term profit

TV is vital for long-term success

TV advertising works and it works fast. But that’s only part of its power. The effects of TV advertising accumulate over time; the longer you advertise, the bigger the effect.

TV fuels other media

TV fuels other media

TV drives activity elsewhere in the media eco-system and consistently makes other elements of advertising campaigns work harder

TV is everywhere

TV is everywhere

TV is now everywhere. It continues to colonise every screen in sight, in and out of the home. It accompanies us wherever we go – and brands with it.

Fame and emotion are the killer strategies

TV creates emotion & makes brands famous

Every brand wants to be a household name – and nothing creates fame like TV.

TV is crucial to word of mouth

TV is crucial to word of mouth

Nothing gets people talking like TV. TV brings brands into conversations

All TV ads can be response ads

TV drives rapid response

TV advertising starts working immediately and carries on delivering for years into the future. However, its short-term effects can be hidden or overlooked

TV works across categories

TV works across categories

TV advertising has a powerful overall effect on sales and profit, but when you look at individual categories like retail, finance and FMCG you find that TV is the best performing media for each.

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TV is at the heart of creative effectiveness

There is a direct correlation between strong advertising creativity and business success. And TV is at the heart of creative effectiveness.

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TV is brand safest

TV advertising has a responsibility to exercise its power and influence with care and is held to a higher standard through strict regulation – and viewers know it

TV-is-the-heart-of-the-video-world

TV is the heart of the video world

TV is the most popular form of video, accounting for 71% of the average person’s video diet and 95% of the video advertising they see.