Research

Explore Thinkbox’s research studies, the latest viewing numbers from BARB and a library of handy, nickable charts

Get with the programme

Get with the programmes: unlocking the power of TV partnerships

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.

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Effectiveness in the Digital Era: Media in Focus

Landmark new research by the IPA revealed that TV advertising works best of all, especially when used in combination with online video.

Monthly TV Set Viewing Report: September 2017

Monthly TV Set Viewing Report: September 2017

The latest figures from BARB show that the average adult watched 2 hours, 25 minutes of commercial TV each day in September 2017.

Killer Charts full deck

Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

2016 viewing report

2016 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus loads more.

Video day

Video day

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

TV Response: New Rules, New Roles

TV Response: new rules, new roles

This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.

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Watch ‘TV Response: new rules, new roles' on demand

We commissioned Group M to dissect the impact that TV has across the entire communications system, but with a focus online. Watch the event here.

The truth about youth

The truth about youth 2015

In recent years video consumption has evolved as the number of screens available has expanded. This study looks at the role of different video in young viewers’ lives to understand the key influences behind their habits and motivations.

Britain's Got Tallent

Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

Creative drivers excellence

Creative Drivers of Effectiveness

Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.