Research

Explore Thinkbox’s research studies, the latest viewing numbers from BARB and a library of handy, nickable charts

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

From-Brand-to-Bland

What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.

TV-advertising's-killer-charts-2018-Full-Deck

Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

Monthly TV Set Viewing Report: April 2018

Monthly TV Set Viewing Report: April 2018

The latest figures from BARB show that the average adult watched 2 hours, 26 minutes of commercial TV each day in April 2018.

Media-in-focus-download

Media in Focus: free download

Get your hands on Binet & Field’s latest research

Video-Day-2018-Nike

Video day

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

TV Response: New Rules, New Roles

TV Response: new rules, new roles

This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.

Get with the programme

Get with the programmes: unlocking the power of TV partnerships

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.

The truth about youth

The truth about youth 2015

In recent years video consumption has evolved as the number of screens available has expanded. This study looks at the role of different video in young viewers’ lives to understand the key influences behind their habits and motivations.

The-Durrells

Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

Creative drivers excellence

Creative Drivers of Effectiveness

Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.

BARB-top-Ads-Sofology

Top ads report

Top 50 ads of the week, plus the top 10 ads by major brand category