Research

Explore Thinkbox’s research studies, the latest viewing numbers from BARB and a library of handy, nickable charts

Profit ability: the business case for advertising

Profit Ability: the business case for advertising

Independent effectiveness study from Ebiquity and Gain Theory of over 2,000 campaigns quantifying advertising’s short and long-term business impact

From-Brand-to-Bland

What happens when you take away people’s favourite brands?

Behavioural Architects removed people’s favourite brands from their lives to see what difference it made.

Get with the programme

Get with the programmes: unlocking the power of TV partnerships

An innovative and ground breaking study undertaken by House 51 and YouGov, exploring all of the aspects of TV sponsorship from how it works on the brain to how those effects translate into results.

Killer Charts full deck

Latest deck: TV advertising’s killer charts

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.

2016 viewing report

2016 TV viewing report

All the facts and figures for TV viewing in the UK. Includes audience viewing data, advertising impacts, TV infrastructure plus loads more.

Video day

Video day

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

TV Response: New Rules, New Roles

TV Response: new rules, new roles

This research reveals the impact of different media channels in driving response, with focus on TV’s role as a response driver in the long, medium and short term.

Monthly-TV-Report-October-2017

Monthly TV Set Viewing Report: October 2017

The latest figures from BARB show that the average adult watched 2 hours, 28 minutes of commercial TV each day in October 2017.

The truth about youth

The truth about youth 2015

In recent years video consumption has evolved as the number of screens available has expanded. This study looks at the role of different video in young viewers’ lives to understand the key influences behind their habits and motivations.

Britain's Got Tallent

Top programmes report

The top 50 programmes on TV based on the size of their total viewing audience over the week. Filter by channel or audience

Creative drivers excellence

Creative Drivers of Effectiveness

Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.