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Channel 4, ITV and Sky are joining forces to launch The Big TV Festival, an unprecedented collaboration between the broadcasters. The Festival, co-produced with Thinkbox, will bring to life the power of TV for advertisers.
On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium.
This event re-framed the way marketers should be thinking about their media investments with the launch of a major new study from Ebiquity and Gain Theory.