From Good to Great: a conversation starter

From good to great: improving the odds, a white paper from Laurence Green, distilled the wisdom and experience of senior creative practitioners – both agencies and clients – to reveal commonly-agreed best practice that leads to creative success. 

Creative development is a team game, and robust relationships and healthy conversations are paramount.

Based on insight from the whitepaper we’ve created a short ‘conversation starter’, to be used across the client/agency team: to flush out your own areas for improvement and fashion your own, bespoke version of best practice..

This short document can be used as a quickfire checklist for new campaigns or when reviewing recent ones.

Download the slides above