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On the 60th anniversary of the first TV ad in the UK, the CEO of the marketing body for the UK's commercial TV industry ponders how brands could replace the benefits of TV advertising. TV advertising in the UK is 60 years young today – if you’re reading this on the 22nd September 2015 that is. You will no doubt be exposed to 60 dozen articles referencing the Gibbs SR toothpaste ad that kicked the cultural phenomenon off in the UK all those years ago.

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Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.


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