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I don’t need to diet. I’m one of those jammy gits that has the metabolic rate of a hummingbird. Hummingbirds have to flap their wings 50 times a second to do their trademark hovering and that needs energy to be processed pretty fast. Because I don’t need to diet, I don’t have much interest in colleagues people banging on about their diets. 5:2, Atkins, Paleo, Dukan, Weightwatchers, Get the Glow…. But there is a diet I’ve discovered that I am very interested in...

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Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

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