This text is replaced by the Flash movie.
What's New
-
BLOG: One of the regular taunts Thinkbox gets is that Google has become the biggest brand in the world without using TV advertising. We usually respond by saying a) no-one says you can't build a brand without using TV, it's just easier and quicker if you do and b) brands which occupy significant real estate have a great advantage. Marks and Spencer eschewed any advertising for decades; significant presence on the high street... -
CASE STUDY: Barnardo’s wanted to highlight the struggles faced by some children in today’s society, who are caught in a cycle of abuse, despair and deprivation. In addition, they wanted to build awareness of the work they do and position themselves as a modern forward-thinking charity. If you want to find out how this difficult topic was tackled to good effect, then read on here -
The 2010 ISBA Annual Conference will be held on Thursday 18th March at Lord’s Cricket Ground. This year the focus is on the climb out of recession, the political and regulatory context for advertisers in 2010 and media convergence. A powerful line-up of speakers includes Guy Parker, CEO of the ASA; Alan Gould and Ken Orkin from The Nielsen Company; Keith Moor, Santander’s Director of Brand and Communication; and Thomas Gensemer, Managing Partner of Blue State Digital and the man responsible for Barack Obama’s hugely successful election campaign. You can find out more here. -
With Sky's announcement of the launch of a 3D channel this April and Courvoisier bringing the UK's first ever 3D spot to air during Channel 4's recent '3D Week', we take a roundup of who's doing what in the world of 3D TV and look at how advertisers can engage with it at the moment. -
The brief to ad agency WCRS was to make people fall in love with the brand again, which certainly seems to have been the case amongst Thinkbox's Creative Academy of ad industry experts, who voted Weetabix's Steeplechase as the Thinkboxes winner for November/December 2009. This comedy epic emerged triumphant from an impressive shortlist. Second place went to Barnardo's Turn around, which uses a striking "palindromic" structure to illustrate the point that vicious cycles can be reversed. Third place went to John Lewis's The Feeling which reminds us of our childlike delight in receiving presents. You can watch all these great ads, and find out who made them, right here. -
The accountancy and consulting firm Deloitte has just published their 2010's media predictions report which focuses on the consequences of technological change - particularly digitization - and are shaped by 2010's economic outlook. Amongst a wide range of topics, they address the demand for on-demand TV, the integration of television and the web and the short-term prospects for 3D television. Here you can get the top line on their findings and also link through to their full report. It's well worth a read. -
Dermot O'Leary took the reigns as host of the 15th National Television Awards, presiding over the best known stars and most popular shows as they battled it out to win TV's top gongs. The mammoth O2 Arena, a packed and vocal crowd of TV fans, high drama, a brilliantly produced show and red carpet glamour: who could ask for more? Here you can find out who the winners were and what the perspicacious Stephen Fry makes of today's TV. -
It’s now well-proven that TV and the internet have a special relationship, offering consumers the complete journey. Many online brands have used TV brilliantly to drive online responses. But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This free morning event at the Soho Hotel, on Thursday 18th February, will condense the learnings we have from many research studies into how TV and online work together plus some new research into online brands on TV. -
ITV asked a panel of 8000 viewers to vote for their favourite ads of the last ten years. From dancing eyebrows and talking meerkats, to a car made of cake and the world’s longest waterslide, these are some of the TV ads that made us smile, think and want more. Most importantly, they delivered great business results for the advertisers. Congratulations to everyone who was involved and our thanks for creating and airing brilliant TV ads that people love, and love to talk about. You can enjoy them over and over again in this ad gallery -
Our recent event at the Soho Hotel saw the launch of two brand new pieces of research from Thinkbox. First, we put shared viewing under the microscope to better understand why, how and what we watch together, the impact of technology on the shared experience and how all of this affects the way TV advertising works in our brain. Secondly, we explored the complementary relationship between TV and social media and provided some new insights into how advertisers can harness the ripples from their TV activity in this new space. Here, you can view the content that was presented on the day and download a slide or two if you fancy.
7 Killer facts you need to know
TV advertising is, and will continue to be, at the heart of effective marketing. Here are just 7 reasons why:
- TV is the best profit generator
- TV hardwires brand memories
- We’re watching an hour more commercial TV a week than 10 years ago
- TV is the dominant youth medium
- New technologies help people watch more TV – programmes and ads
- TV is the new point of sale
- TV is the most talked about medium
For all the evidence click here.
Welcome
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions who represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Have you seen this?
Jon Goldstone, Marketing Director of Premier Foods and Danny Brooke-Taylor Creative Director of MCBD talk to Lindsey Clay, Thinkbox’s Marketing Director about Hovis’ brilliant ‘Go on, lad!’ If you want to find out more about the strategy; creative idea; how it was sold in and made; and how this TV ad helped reverse the brand’s long-term sales decline, then you can do all this by watching this filmed session from “Creativity – the new effectiveness”.
Highlights
-
Commercial TV viewing continued its strong performance in 2009 with total commercial broadcast viewing in December up from an average of 17.65 hours a week in 2008 to 17.87 hours, according to the latest TV viewing figures from the Broadcasters’ Audience Research Board (BARB). -
Access all areas and sign up to get all the latest from the world of TV advertising. -
Here’s the top line of where to go and what you can find and do when you get there …