This month we have five great ads that make excellent use of the power of music to help connect with the viewer and tell a story. First in our stellar line up is French connection’s ‘I Am the Suit’. This ad uses a super cool track to underpin the aspirational, surreal scenes on screen. Lynx’s happy, laid-back soundtrack is in perfect contrast to the images we see of the surprising difficulties that come with dating a celestial being. With feathers in your sandwiches and halos burning your sunroof, it’s clearly not an easy task. O2 brings us a lullaby in the form of Swing Low Sweet Chariot in this fantastically patriotic ad depicting an England rugby fan’s trouble getting out of bed in the morning to watch a game. Thankfully he has the assistance of the national team. Yeo Valley treats us some top cheesy pop, lots of fun and some very hunky farmers singing about how their organic produce is made in this follow up to the epic ‘Rap’. The soothing soundtrack to the new Thomson commercial reminds the viewer how important it is to relax and make some time for holidays: beautifully shot, it provides a time-out just by watching it.

This film tells the story of HSBC’s ‘The world’s local bank’ and how a powerful brand idea helped the bank establish a strong global identity, generating an estimated incremental growth of $69.87 billion worldwide between 2002 and 2008. Based on an award winning paper from 2010 IPA Effectiveness awards, it includes contributions on film from Chris Clark, Global Head of Marketing HSBC, Ian MacDonald, Head of Brand and Advertising, HSBC, Axel Chaldecott, Global Creative Director at JWT and Ben Brown, Global Account Director at Mindshare Worldwide. If you work in the financial sector or would just like to find out more about successful Global advertising campaigns then this is well worth a look.