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Saatchi & Saatchi’s innovative and uplifting 'Dance' ad for T-Mobile was named Best Television Commercial of the Year at last the 2010 British Television Advertising Awards. Most Successful Agency of the Year accolade went to Bartle Bogle Hegarty, after it picked up seven golds, whilst VCCP also perform brilliantly at the ceremony, landing four golds and the Thinkbox Award for Best Series of Commercials for its comparethemarket.com campaign. Rattling Stick took the award for Most Successful Production Company of the Year for the third year in a row. In this gallery you can catch up with some of the fantastic, creative ads from the 2010 awards The BTAA is a non-for-profit company owned by the UK commercials industry, created to recognise the best television and cinema commercials of the year. -
It's now well-proven that TV and the internet have a special relationship, offering consumers the complete journey. Many online brands have used TV brilliantly to drive online responses. But TV offers more than just traffic and fame for online brands; it delivers the trust and stature that allows a brand to become a business. This free afternoon event at the Thinkbox offices, on Wednesday 17 March, will condense the learnings we have from many research studies into how TV and online work together as well as feature some new research into online brands on TV. -
A great selection of ads from this month's shortlist connect us with a wide rang of emotions. Cravendale takes a trip through time; IKEA sends its kitchen squad into battle; Renault slips into drag; and Visa evolves towards the World Cup. The winner, voted for by members of the Thinkbox Academy, will be announced in Marketing later this month. In the meantime, you can check out the ads yourself and find out more about those who made them here. -
Here you can download TV’s annual review for 2009; a treasure trove of facts, research and comment about commercial TV and TV advertising over the past year. This was a year which saw viewing of commercial TV at an all time high (see page 7), online brands recognising the power of TV advertising to drive people online (see p 10) and new TV technologies providing new ad opportunities and further growth (see p 14). You’ll find all this, plus the key info on commercial impacts, advertising investment and more, in this report. Please log in to be able to download it. -
In this filmed case study, Sara Bennison, Marketing Communications Director, UK Retail Banking, Barclays and Phil Georgiadis, CEO, Founding Partner, Walker Media talk to us about the Take One Small Step campaign. After two years off air, Barclays launched themselves back onto TV with a charming, quirky series of ads which are all about helping people to take action when it comes to their money. The campaign has been a spectacular success. Sara and Phil have lots of interesting things to say about how and why television has worked for the brand, particularly in the way the on-air has driven response on line. Well worth a look. -
They’re back, and this year they’re better than ever. These awards are about celebrating brilliantly effective uses of TV and recognising the clever people behind them. Here you can find out about this year's awards categories, check the key dates, pre-register and navigate to lots of other useful stuff to help you craft the perfect entry. -
The 2010 ISBA Annual Conference will be held on Thursday 18th March at Lord’s Cricket Ground. This year the focus is on the climb out of recession, the political and regulatory context for advertisers in 2010 and media convergence. A powerful line-up of speakers includes Guy Parker, CEO of the ASA; Alan Gould and Ken Orkin from The Nielsen Company; Keith Moor, Santander’s Director of Brand and Communication; and Thomas Gensemer, Managing Partner of Blue State Digital and the man responsible for Barack Obama’s hugely successful election campaign. You can find out more here. -
The accountancy and consulting firm Deloitte has just published their 2010's media predictions report which focuses on the consequences of technological change - particularly digitization - and are shaped by 2010's economic outlook. Amongst a wide range of topics, they address the demand for on-demand TV, the integration of television and the web and the short-term prospects for 3D television. Here you can get the top line on their findings and also link through to their full report. It's well worth a read.
7 Killer facts you need to know
TV advertising is, and will continue to be, at the heart of effective marketing. Here are just 7 reasons why:
- TV is the best profit generator
- TV hardwires brand memories
- We’re watching an hour more commercial TV a week than 10 years ago
- TV is the dominant youth medium
- New technologies help people watch more TV – programmes and ads
- TV is the new point of sale
- TV is the most talked about medium
For all the evidence click here.
Welcome
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Its shareholders are Channel 4, Five, GMTV, ITV, Sky Media, Turner Media Innovations and Viacom Brand Solutions who represent over 90% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Have you seen this?
In this filmed session from our “Creativity: TV’s new effectiveness” event, Tess Alps, CEO Thinkbox, chairs a debate with Kate Stanners, Creative Partner of Saatchi & Saatchi and Flo Heiss, Creative Partner of Dare. They take us behind the scenes of the innovative T-Mobile, Whopper and Johnny X campaigns and discuss how creativity and effectiveness might change because of new TV technologies, and what creative people should be trying out right now.
Highlights
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Commercial TV viewing saw a fantastic start to 2010 with total commercial broadcast viewing in January up from an average of 17.81 hours a week to 19.59 hours, according to the latest TV viewing figures from the Broadcasters’ Audience Research Board (BARB). -
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Here’s the top line of where to go and what you can find and do when you get there …