Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.
How TV works in conjunction with other media channels
Here you can find out more about the analysis and tools required to effectively reach your target audience on TV.
Sage advice from some of advertising’s best creatives on how to make great TV ads on a smaller budget than you’d like.
How TV advertising is traded in the UK, plus an overview of some of the parameters that can go into the making of a deal.
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