Part of the TV planning process is determining which channels and programmes are most effective at reaching your target audience.
Tom Rainsford, Brand Director, giffgaff tells us what TV did for his brand
TV advertising can help you achieve a whole range of objectives: take a look at some of the possibilities.
Hear how the brand has gone from strength to strength using TV as an integral part of its marketing.
Read this section to get an idea of what sort of things you should consider when planning and buying a TV campaign.
This section will help you understand what budget you need to get started on TV and what affects its price.
Thinkbox’s free training workshops are designed to give you a really good grounding in the essentials of today’s TV and what the medium can do for advertisers – SIGN UP HERE
Coverage and frequency: what they are and why they matter when you’re busy putting together your TV plan.
Some first words on getting your brand on TV plus some pointers as to what you’ll find throughout this New to TV section
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