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On the 60th anniversary of the first TV ad in the UK, Lindsey Clay ponders how brands could replace the benefits of TV advertising.
Netflix made an entire series available at once online - like a straight-to-DVD box set available to a limited audience.
At this event we explored why online brands love TV, why TV works so well for them and how to get the best out of what TV has to offer.
Entertaining examples from the worlds of Facebook and Twitter
This new study provides marketers with the evidence and benchmarks with which they can measure the impact TV sponsorship will have on their business.