Search results for:
452 result(s)Introduction to BVOD
Find out all about Broadcaster VOD, how it is watched and the advertising opportunities
Content partnerships overview
The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.
CFlight: advanced TV measurement
CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV
A league of their own
Watch how a long running programme can create multiple, strong partnerships and explore the link between product placement and sponsorship.
The blind leading the partially sighted
Illuminating panel session exploring the inner workings of the awarding winning Sainsbury’s Paralympic Channel 4 partnership.
Combining sponsorship with AFP or PP
Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.
Introduction to TV sponsorship
All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.
TV sponsorship creative guidelines
Here are some things we’ve learned from research about how to maximise the effectiveness of your sponsorship creative.