Thinkbox and Mediacom launch new ad in special ad breaks with DFS, Lucozade and Sheba

The world of TV content partnerships enables brands to tap into the unique relationships viewers have with their favourite shows.

Your questions answered about TV’s new cross-broadcaster measurement tool

Watch how a long running programme can create multiple, strong partnerships and explore the link between product placement and sponsorship.

Illuminating panel session exploring the inner workings of the awarding winning Sainsbury’s Paralympic Channel 4 partnership.

Some great examples of TV Sponsorship successfully combined with advertiser funded programming or product placement as part of a deeper content partnership.

All you need to know about TV sponsorship, what it can deliver for brands and the nuts and bolts.

Here are some things we’ve learned from research about how to maximise the effectiveness of your sponsorship creative.