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CFlight: advanced TV measurement
CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV
Why Apples Tim Cook is wrong about TV
TV can always be improved but Tim Cook saying TV is old-fashioned is not only wrong, it misses the point.
Rightmove makes itself at home in Location, Location, Location
Electric Glue have developed ads using Artificial Intelligence technology to embed Rightmove into Location, Location, Location.
Forward to the past
Happy Back to the Future Day! Cars don’t fly, boards don’t hover but we have learnt a few things…
CFlight: your questions answered
Andrew McIntosh answers your questions about the development and launch plans of CFlight.
Hotels.com ‘Skippable advert’ on All4
How All 4’s innovative ad platforms helped to deliver a unique creative solution for Captain Obvious.
BARB: the gold standard in media research
Find out more about BARB, the essential measurement, trading and performance currency for the UK advertising industry.
It is time to disaggregate the internet for good
The internet is a technology, not a medium. We must stop lumping it all together just to get a big number.