IPA Effectiveness winner & brave brand of the year nominee, Direct Line’s brand film is here.

Hotwire.com used targeted TV to build fame and drive search in order to launch their unfamiliar business model in the UK.

Utilising different time lengths, regional upweights, high frequency and VOD, the brand stood out from its competitors and drove £4m of sales.

All Aboard East Coast Trains, a primetime show on Sky 1, was fully activated to support their Feel At Home strategy and reaped rewards.

How an innovative start-up leveraged the power and scale of TV to launch a new property brand

Alibaba.com identified TV as the best medium to build trust and increase brand awareness in the UK

Andrex created credible and entertaining mini-documentary style ads with Dawn Porter, amplified them on social media and got viewers talking.

Tesco created mini films to generate an emotional connection with parents and used children’s TV to drive awareness of itself as a toy retailer.

The Smokefree Generation campaign’s objective was to motivate people to quit smoking for the benefit of their children and TV was used as the primary medium to convey their powerful message.