All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.
Thinkbox and The Marketing Society have teamed up to help marketers navigate the new world of video and explain TV’s place within it. Download this handy, fact-packed booklet. Did you know that 94% of all video advertising that is seen is TV advertising?
This research revealed how and why viewers choose between watching TV live or on demand (VOD) and why they watch different types of online video. In revealing the attractions of VOD, the study provided valuable insights into why live TV remains so dominant.