Advertising exposure is complicated and hard to measure – the only unified metric is effectiveness.

Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth

Here you’ll find an overview viewing figures from 2016, how TV viewing is changing – and how it is not.

Total average daily TV viewing in the UK during 2014 was 3 hours, 44 minutes, 30 seconds a day per person. Find out all the stats here.

Find out more about BARB, the essential measurement, trading and performance currency for the UK advertising industry.

Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV

Everything you need to know to work out the cost of your airtime and how many Television Ratings you can afford to buy.

Nefarious practices and rampant fraud in online advertising could contaminate other areas of advertising.

Watch our exploration of marketing effectiveness with a wide range of industry experts. Learn about how measurement of effectiveness is changing, how it can be maximised and how marketers are gearing up for the new age of effectiveness.