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175 result(s)Watch 'Inside CFlight' on demand
Catch up on demand for a first look at the new cross-broadcaster measurement tool, what it will deliver and what it means for the industry.
CFlight: advanced TV measurement
CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV
Under exposed
Advertising exposure is complicated and hard to measure – the only unified metric is effectiveness.
UK broadcasters collaborate to launch total TV advertising campaign measurement tool, CFlight
The new measurement tool launching in Autumn 2021 will include combined reach and frequency across linear TV and Broadcaster VOD
Demand Generation
Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth
2016 TV Viewing the facts
Here you’ll find an overview viewing figures from 2016, how TV viewing is changing – and how it is not.
TV has unbeatable scale and reach
Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV
Viewing figures for 2014 show changing TV landscape
Total average daily TV viewing in the UK during 2014 was 3 hours, 44 minutes, 30 seconds a day per person. Find out all the stats here.
BARB: the gold standard in media research
Find out more about BARB, the essential measurement, trading and performance currency for the UK advertising industry.