Catch up on demand for a first look at the new cross-broadcaster measurement tool, what it will deliver and what it means for the industry.

CFlight enables advertisers to see the total reach and frequency of their campaigns across all forms of TV

Advertising exposure is complicated and hard to measure – the only unified metric is effectiveness.

The new measurement tool launching in Autumn 2021 will include combined reach and frequency across linear TV and Broadcaster VOD

Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth

Here you’ll find an overview viewing figures from 2016, how TV viewing is changing – and how it is not.

Reach is critical in advertising and no other form of advertising can build scale as quickly and powerfully as TV

Total average daily TV viewing in the UK during 2014 was 3 hours, 44 minutes, 30 seconds a day per person. Find out all the stats here.

Find out more about BARB, the essential measurement, trading and performance currency for the UK advertising industry.