Neuro-Insight analysed their databank of 200 TV ads to uncover which creative factors are most strongly correlated with long-term memory encoding, a proven metric in driving decision making and future behaviour.

This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

A useful nickable download of the key charts from our 2016 Creative Drivers of Effectiveness study

Research by Twitter and Thinkbox has revealed how and why the UK is increasingly using Twitter while watching TV.

This study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

The key charts from Thinkbox’s 2021 study The TV playbook for online businesses. Conducted by Magic Numbers, this study provides online businesses with their first-ever TV playbook, a guide to help unravel and navigate what can be a daunting and confusing journey.

The key charts from Thinkbox’s 2020 study Signalling Success. This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.

The key charts from our 2022 study ‘BVOD Almighty: Reach and Return’. The study brings together ethnographic research from Acacia Avenue, econometric analysis from Gain Theory and GroupM and advanced data science evaluation from PwC.

For the full lowdown on why TV is the most effective form of advertising download this deck packed with facts and evidence.