How smart use of TV changed how consumers perceived the brand, providing the credibility and relevance to fast-track growth in a new product category
This film tells the story of how brilliant emotional advertising drove fame and profit and propelled the brand into the nation’s hearts.
How Sky took a fairy-tale campaign lead and launched their most effective and efficient response campaign to date – with DRTV playing a central role in driving response.
See how Severn Trent used ITV talent to inform customers about the importance of preserving water and to influence behaviour change
Xbox uses innovative product placement in Sky1’s A League of Their Own to connect with TV viewers
Watch this film from an IPA winner with a far-sighted view of advertising’s role in building a business over 30.
How the ecommerce retailer harnessed the power of TV and dual-screening to reach a wider audience.
How a pig farmer was transformed into a coffee farmer and brought home the beans for Taylors
How an emotional TV campaign had the nation bursting with pride
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