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Multi-screening

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Audiences are viewing whilst surfing, tweeting, typing, chatting…and all sorts of things via another screen. But is this disruptive to the viewing experience? And how often are people actually doing this?

Take a look at these slides to learn a bit more about multi-screeners and what they do in the ad breaks.

Relevant search terms: second screening, dual screening, device, mobile

 

Monthly-TV-Report-December-2019

Monthly TV Viewing Report: December 2019

In December adults watched an average of 2 hours, 28 minutes of commercial linear TV each day, Jacqueline Jossa was crowned Queen of the Jungle and our New Years resolutions kicked off with Veganuary

Chart-of-the-month-Jan-2020

January’s Chart of the Month: Optimal media budget mix differs by sector

Being able to break away from using the ‘average’ to more sector specific data can make a huge difference when optimising a brand’s media mix.

Demand-Generation

Demand Generation

Mediacom, Wavemaker and Gain Theory’s latest research on how to optimise short-term returns & sustained base sales growth