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Multi-screening

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Audiences are viewing whilst surfing, tweeting, typing, chatting…and all sorts of things via another screen. But is this disruptive to the viewing experience? And how often are people actually doing this?

Take a look at these slides to learn a bit more about multi-screeners and what they do in the ad breaks.

Relevant search terms: second screening, dual screening, device, mobile

 

Monthly-TV-Report-June-2021

Monthly TV Viewing Report: June 2021

In June, adults watched an average of 1 hour, 58 minutes of commercial linear TV each day. Love Island returned to our screens on ITV2, and Ooni launched its debut TV ad to promote their pizza oven range.

Demand-Generator

Demand Generator

The Demand Generator tool, powered by econometrics, helps you maximise business returns from your media investment.

Chart-of-the-Month-July-2021

July’s Chart of the Month: Media minutes have grown, linear TV still largest

Our chart of the month looks at how total media time has been increasing based on IPA touchpoints data.