Click the "CC" icon above to display the notesClick the download button below to save these charts

Multi-screening

Download

Audiences are viewing whilst surfing, tweeting, typing, chatting…and all sorts of things via another screen. But is this disruptive to the viewing experience? And how often are people actually doing this?

Take a look at these slides to learn a bit more about multi-screeners and what they do in the ad breaks.

Relevant search terms: second screening, dual screening, device, mobile

 

Monthly-Reort-Sept-2020

Monthly TV Viewing Report: September 2020

In September, adults watched an average of 2 hours, 17 minutes of commercial linear TV each day, the iconic white Bake-Off marquee returned & sport dominated our device viewing

Chart-of-the-month-October-2020

October’s Chart of the Month: TV drives strongest fitness & social signals

Taken from Thinkbox’s new 2020 study, ‘Signalling Success’ this chart looks at the strength of ‘fitness’ and ‘social’ signals across different media channels.

Signalling-Success-key-charts

Signalling Success: key charts

The key charts from Thinkbox’s 2020 study Signalling Success. This study is an analysis of advertising’s ‘signalling’ effect, revealing how media channels differ widely in their ability to communicate vital brand signs.