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Multi-screening

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Audiences are viewing whilst surfing, tweeting, typing, chatting…and all sorts of things via another screen. But is this disruptive to the viewing experience? And how often are people actually doing this?

Take a look at these slides to learn a bit more about multi-screeners and what they do in the ad breaks.

Relevant search terms: second screening, dual screening, device, mobile

 

Chart-of-the-Month-December-2021

December’s Chart of the Month: An ongoing and increased investment in TV through COVID

Our chart of the month looks at the ongoing and increased investment in TV despite the pressures caused by the pandemic

Monthly-TV-Report-October-2021

Monthly TV Viewing Report: October 2021

In October, adults watched an average of 2 hours of commercial linear TV each day. October saw the launch of the new detective drama The Long Call on ITV, and electric vehicle subscription service Onto launched their debut TV ad.

TV-Cover-Curves

TV Cover Curves

This collection of slides provides the cover guides across key audiences; 16-34, ABC1 Ads and HP+Ch. Download the charts to learn more.