Discover the power of TV advertising

About
Contact
Login
Register

Menu×
Why TV?
Getting on TV
- Getting on TV
- Is TV advertising right for me?
  - Is TV advertising right for me?
  - TV advertising is for everyone
  - How TV generates business growth
  - Making an affordable TV ad
  - New to TV success stories
  - How to test TV advertising
- TV advertising basics
  - TV advertising basics
  - TV ads explained
  - Different ways to use TV
  - Cost of TV advertising
  - Targeting explained
- 5 steps to getting on TV
  - 5 steps to getting on TV
  - 1. Define your marketing objectives
  - 2. Choose a partner to work with
  - 3. Decide on your strategy
  - 4. Make a TV ad
  - 5. Measure results and review
- Training
  - Training
  - New to TV Training
  - Other useful training
- Useful resources
  - Useful resources
  - How to calculate CPTs
  - How TV is traded
  - TV channels and sales house contacts
  - Audience profiles
How to use TV
- How to use TV
- Spots
  - Spots
  - Introduction to spot advertising
  - Themed breaks
  - Contextual ads
  - Live ads
- Sponsorship and content
  - Sponsorship and content
  - Content partnerships overview
  - Content partnerships
  - TV Sponsorship
  - AFP and branded content
  - Product placement
- VOD
Research
Case studies
Creative
News & opinion
Login
Register

Home
Research
Nickable Charts

VOD & devices

Here you'll find out how much of our day is spent with different types of video, plus more on device viewing and Broadcaster VOD.

Show:
All
Killer Charts
TV viewing & audiences
TV effectiveness & payback
VOD & devices
Thinkbox research charts

TV-is-everywhere-Freeview

Beyond the TV set: device viewing

Get the latest stats and information on watching TV on the go and on devices with this handy nickable chart deck.

VOD viewing

Live TV is king but VOD plays an important role in today’s viewing landscape. Get up to speed with the facts on VOD and what drives us to view in this way.

BVOD-prime-real-estate

Broadcaster VOD is prime real estate

Find out exactly why TV and BVOD are prime, trusted real estate

Video-Day-2018-Nike

Video day

All TV is video, but not all video is TV. Find out the facts about how much time is dedicated to different types of video, from linear TV to online video, to subscription VOD services like Netflix, to cinema.

multi screening

Multi-screening

Today, one screen and one activity just isn’t enough for some people. Learn more about the multi-screening viewer.

Stay informed

About
Our Shareholders
Contact
Thinkbox TV ads

Why TV?
Getting on TV
How to use TV
Research
Case studies
Creative
News & opinion

© Thinkbox 2020
Terms & Conditions
Cookie Policy
Privacy Policy

Sign in to Thinkbox to continue

With your email address

Email

Password

*

Remember me

Forgot your password

Create your free Thinkbox account

Register to enable downloads, activate My Thinkbox and get our newsletters

First name

*

Surname

*

Email

Password

Confirmation

*

Job title

*

Company

*

Where did you hear about Thinkbox?

*

Where did you hear about Thinkbox?

Tick this box to receive our fortnightly email newsletter and the occasional extra email, all full of the latest news, stats, case studies and opinions about all things TV. You can opt out of emails at any time and still access your account.

I accept the Terms and Conditions

*

View our Terms and Conditions

We ask for your details so we can send you things we think you'll find most relevant and useful. We will never sell your data and we promise to keep your details safe and secure. Find out more in our Privacy Policy