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2022 TV Viewing Report


In 2022, we watched 2h, 41m of broadcaster TV each day with an additional 37 minutes of subscription VOD viewing.

  • Broadcaster VOD accounted for 28% of 16-34’s broadcaster viewing.
  • TV advertising accounted for 84% of the video advertising we saw each day.
  • 959 advertisers used TV for the first time in 2022.
  • Linear TV and Broadcaster VOD reached a combined total of 91% of the adult population each week.

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